Paris, 14 June 2004

EFITA newsletter / 163 / European Federation for Information Technology in Agriculture, Food and the Environment

Environmentally Friendly Spray Application Techniques
4-6 October, 2004 - Warsaw
E-mail : gdoru(a)

European Action Plan for Organic Food and Farming

Portal to European Union law: includes the Official Journal, Treaties, preparatory acts for future legislation, and case law of the Court of Justice.

The First International Agriculture Virtual Trade Show and Exhibition
Be part of the first-ever international agricultural trade show and exhibition on the Internet and take advantage of this new marketing approach.
AHead Business Solutions Ltd. is leading the way and setting the example to the industry.
This is the leading online resource event for manufacturers in the major sectors of the agriculture such as irrigation, agricultural machinery, fertilizers, pesticides and insecticides, greenhouses, research, packaging, organic agriculture, seeds, projects management, fishing and gardening.
The exhibition organizers expect half a million industry professionals from all over the world.

FloraMatch web-software
> FloraMatch is an innovative multi-functional software, specially developed to help nursery professionals in nurturing intensively grown ornamental crops.
> FloraMatch enables the user to create his optimal fertilization programs based on Haifa’s off-the-shelf, or customized Flora-Power products:
- Multicote® (granular controlled- release & chloride- free nutrients) of assorted formulae.
- MultiMixTM (plant nutrition products for mixing in the growth substrate) of various formulae.
> FloraMatch guides the user in selecting his necessary products by choosing the right ingredients to meet any desirable composition of nutritional elements, and with any longevity.
> FloraMatch illustrates individual nutrients release-curves, predicting the availability of nutrients to the plant throughout the longevity period, based on expected substrate temperatures.
> FloraMatch offers a comprehensive database of nutritional requirements of many ornamental plants, to help the user make his right choice.
> FloraMatch is easily operated over the web, thereby letting the user employ the most updated version of the software and products lines. > FloraMatch enables the user to save the complete nutrition scheme to his private folder for future uses. 

This progress should be regarded as an additional step made by Haifa to develop its leading position in the domain of complete control over supplying crop nutritional requirements.
Since the 90’s, Haifa considers the Controlled Release Fertilizers (CRF) sector as one of best controlling means over plant nutrition, and invests in it accordingly. Launching the FloraMatch is the latest step in establishing the Flora-Power brand for all products and application methods dedicated to the ornamental sector.
Similar steps are being made by Haifa by focusing on specialty products, targeted primarily for Nutrigation and foliar feeding of crops, at precise timing and carefully checked application rates.

Personal access codes are supplied by Mr. Yoav Levy
E-mail : yoavl(a)

Moral Dilemma: This test only has one question but it's a very important one

Please don't answer it without giving it some serious thought. By giving an honest answer you will discover where you stand morally.

The test features an unlikely, completely fictional situation in which you will have to make a decision. Remember that your answer needs to be honest, yet spontaneous. Please scroll down slowly and consider each line. Thoughtfulness is important for this evaluation to be meaningful.


Begin . . . .
You are in Florida . . .

in Miami to be exact . . .

There is chaos all around you caused by a hurricane with severe flooding.

This is a flood of biblical proportions.

You are a photojournalist working for a major newspaper and you're caught in the middle of this great disaster.

The situation is nearly hopeless.

You are trying to shoot career making photos.

There are houses and people swirling around you, some disappearing under the water. Nature is showing all of it's destructive fury.

You see a man in the water. He is fighting for his life, trying not to be swept away with the debris.

You move closer . . . somehow the man looks familiar.

Suddenly you know who it is . . . it's George W. Bush!

And the raging waters are about to take him under, forever.

You have two options: You can save him or you can take the most dramatic photographs of your career.
The Moral Dilemma looms!

...You can save the life of George W. Bush, or you can shoot a Pulitzer Prize winning photo, documenting the death of one of the world's most powerful and influential men.

Here's the question... PLEASE give an honest answer:
Would you select colour film or would you rather go with the classic simplicity of black and white?

Contact: Mick HARKIN
E-mail: harkin(a)

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